Agenda

TENTATIVE AGENDA - NAJ SUMMIT EAST

(Last updated 4/06/10.  Subject to Change. I=Invited presenters who have not yet been confirmed; C=Confirmed presenters)

JUNE 15, 2010

RENAISSANCE A ROOM (2nd Floor)

3:00-5:00 pm:  Registration

JUNE 16, 2010

EMBASSY BALLROOM FOYER

8:00-5:00 pm: Registration

EMBASSY BALLROOM

INTERNATIONAL MARKETING ONLINE:

9:00-12:15 am: SPECIAL MORNING WORKSHOP: DEVELOPING AN INTERNATIONAL MARKETING STRATEGY ONLINE: In the past travel organizations had structured themselves so that domestic marketing sold to consumer direct and international focused on b2b through the wholesale channel. Today estimates of direct booking by international visitors via the Internet range between 15-25%, depending on the source country and the destination.  In the future international marketing will integrate online and offline and this year NAJ Summit has will include a special program to help destinations and suppliers better understand this trend.

9:00-9:30 am: What’s Next For The Travel Promotion Act?  It took four years of hard work and coordination by the U.S. Travel Association to pass the Travel Promotion Act, which will create a $200 million fund for marketing the U.S. internationally.   How iwll it actually unfold? How will it be staffed? What piggyback opportunities will be available for DMO's and suppliers?  Presenters: Bruce Bommarito, Chief Operating Office, US Travel Association, (formerly TIA)  (C);  Helen Marano, U.S. Department of Commerce, Office of Travel and Tourism

9:30-10:00 am: Developing an International Marketing Strategy Online. An overview of the international booking patterns from the leading source markets in Europe, Asia and Latin America.  How to deal with negative reviews on TripAdvisor. Presenter: Jim Brody, Int'l. Sales Mgr. of DMOs, TripAdvisor (C)

10:00-10:30 am: Launching an International Search Marketing Strategy. Presenter: Jennifer Barbee, Jennifer Barbee Inc. (I)

10:30-11:00 am: Alternatives to Selling through Internatinal Tour Operators.  In many countries going direct to consumers with marketing deals is a new approach that has worked for many destinations.   Presenter: Christie McConnell, Sr. Marketing Mgr., Travelzoo.com 

11:00-11:30 am: Coffee break

11:30-12:00 noon: Use Social Media B2B to Promote the Trade. Should you add new international fans and followers to your existing website or will you need to build a new in each targeted country? Is this the future of niche marketing? Presenter: Martin Stoll, Founder & President, Goseetell.com (C)

12:00-2:00 pm: Lunch on own.

EMBASSY BALLROOM

2:00-5:00 pm: GENERAL SESSIONS:

2:00-2:45 pm: Case Studies: How We Built Our International Online Strategy to Include Tour Operators and Direct Selling. Presenters: Teresa O’Neill, Director of Travel Trade, Travel Oregon (C); Matt Gaffney, Executive Director, Capitol Region USA (Capital Region USA, a partnership between Maryland, D.C. and Virginia, developed a new sites in their targeted markets to reach travelers in Germany and the U.K.  The program not only directs traffic to tour operators, but also builds an e-mail list to send future newsletters.)

2:45-3:15 pm: How Receptive Operators Weathered the Economic Storm? A Status Report.  Presenter: Jake Steinman, CEO, NAJ Group

3:15-3:45 pm:  Coffee Break

3:45-5:00 pm: What’s New With Tour Operators. Peter Dorner, President, New World Travel (C);  Richie Karaburun, President, GTA;  Maree Forbes, CEO, American Driving Vacations; Katsuhisa Seki, General Manager, JTB Travel Network;    Adam Rogers, Vice President Product and Marketing, AlliedTPro    

 
JUNE 17, 2010 

EMBASSY BALLROOM

8:00-9:00am: On-site fill-in session. Suppliers will get an opportunity to schedule additional meetings.

RENAISSANCE ABC ROOM

8:00-9:00 am: Continental Breakfast.

EMBASSY BALLROOM

9:30-12:30pm: One-on-one appointment Marketplace, Session 1. Tour operators meet with suppliers and destinations in 10-minute meetings.

RENAISSANCE ABC ROOM

12:30-2:00 pm: Luncheon sponsored by Niagara Wine Water and Wonders

EMBASSY BALLROOM

2:00-5:00 pm: One-on-one marketplace, Session 2.

RENAISSANCE ABC ROOM

5:00-6:30 pm: NAJ Reception sponsored by Memphis CVB

NAJ SUMMIT EAST ADJOURNS