NAJ Summit - WEST 2010 TENTATIVE AGENDA
(Last updated 1/14/10 - Subject to Change.
I=Invited presenters who have not yet been confirmed; C=Confirmed presenters)

FEB. 15, 2010

SALON 110

6:00-7:00 pm: Registration

FEB. 16, 2010

GRAND SALON A & B FOYER

8:00 am-6:00 pm: Registration

(All educational sessions on Feb. 16 are included with the full registration fee. Special one-day educational sessions registration is also available, click here)

GRAND SALON A & B

INTERNATIONAL MARKETING ONLINE:

9:00-12:15 am: SPECIAL MORNING WORKSHOP: DEVELOPING AN INTERNATIONAL MARKETING STRATEGY ONLINE: In the past travel organizations had structured themselves so that domestic marketing sold to consumer direct and international focused on b2b through the wholesale channel. Today estimates of direct booking by international visitors via the Internet range between 15-25%, depending on the source country and the destination.  In the future international marketing will integrate online and offline and this year NAJ Summit has will include a special program to help destinations and suppliers better understand this trend.

9:00-9:30 am: Developing an International Marketing Strategy Online. An overview of the international booking patterns from the leading source markets in Europe, Asia and Latin America.  Presenter: Jim Brody, Int'l. Sales Mgr. of DMOs, TripAdvisor (C)

9:30-10:40 am: Launching an International Search Marketing Strategy.TIG Global has been tapped by Capital Region USA, a partnership between Maryland, D.C. and Virginia, to develop a new Web site to boost their appeal to international travelers.  The English version launched at the end of September and the site will be available in German, French, Spanish and Portugese in January. Presenters: Steve Paganelli, DMO Strategist, TGI Global (C); Chris Bennett, CEO, 97th Floor (C)

10:40-11:10 am: Coffee break

11:10-11:30 am: What's the Best Way to Use Social Media to Promote to International Visitors?   Should you add new international fans and followers to your existing website or will you need to build a new in each targeted country? Is this the future of niche marketing? Presenter: Martin Stoll, Founder & President, Goseetell.com

11:30-12:15 am: Case Studies: How We Built Our International Online Strategy to Include Tour Operators and Direct Selling. Presenters: Teresa O’Neill, Director of Travel Trade, Travel Oregon (C); Bill Karz, Director, Online Marketing, LA, Inc 

2:00-5:00 pm: GENERAL SESSIONS:

2:00-2:45 pm: How Receptive Operators Weathered the Economic Storm? A Status Report.  Presenter: Jake Steinman, CEO, NAJ Group

2:45-3:15 pm: Adapting Your product to Technical Visits from Japan and other Asian Markets. Presenters: Tere Stamoulis and Terry Mullin, The Stamoulis Group

3:15-3:45 pm: The Travel Promotion Act, from a Tour Opeator's Perspective.   Presenter: Michael Fitzpatrick, President, American Tours International

3:45-4:05 pm: Coffee Break

4:05-4:40 pm: Fly Drive Products: Are they an FIT version of escorted group programs, or do should they marketed differently.  Presenters: Robert Schmidt, American Ring Travel; Loni Feit, New World Travel 

4:40-5:00pm: Rebooting the Japanese Market: What will it take? Will it come back as something new?  Presenter: Ko Ueno

GRAND BALLROOM D

5:30-7:00 pm: NAJ Reception.

FEB. 17, 2010

GRAND SALON E & F

8:00-9:00am: On-site fill-in session. Suppliers will get an opportunity to schedule additional meetings.

GRAND SALON A & B

8:00-9:00 am: Continental Breakfast.

GRAND SALON E & F

9:30-12:30pm: One-on-one appointment Marketplace, Session 1. Tour operators meet with suppliers and destinations in 10-minute meetings.

GRAND BALLROOM C

12:30-2:00 pm: Luncheon sponsored by Las Vegas CVA.

GRAND SALON E & F

2:00-5:00 pm: One-on-one marketplace, Session 2.

GRAND BALLROOM D

5:00-6:30 pm: NAJ Reception

NAJ SUMMIT WEST ADJOURNS